More Than a Flag, It’s a Spirit That Soars – What is the Indian Tricolour (Tiranga)?

It is not just fabric woven in saffron, white, and green. It is a legacy steeped in dreams, sacrifice, struggle, and the spirit of unity. It is the silent heartbeat of India’s freedom movement, the fluttering witness to revolutions, and the soaring symbol of an India that never bowed down. Every time the Tiranga rises, whether on the ramparts of the Red Fort, in the hands of an athlete, or on the shoulders of a martyr, it speaks. And what it says is powerful:

“I am the soul of Bharat. I carry the courage of my past, the dignity of my present, and the dreams of my future.”

Tracing the Journey of the Tiranga

The journey of the Indian flag is a powerful story of unity, courage, and the longing for freedom. It began in 1906 at Parsi Bagan Square in Kolkata, where the first version of the flag was hoisted. It had three horizontal stripes in green, yellow, and red, representing unity, courage, and peace. The words “Vande Mataram” were proudly inscribed in the center. Just a year later, in 1907, Madame Bhikaji Cama raised the Indian flag in Stuttgart, Germany. This bold move was a clear message to the world that India was demanding its independence.

In 1916, Annie Besant and Bal Gangadhar Tilak introduced a new version of the flag. It aimed to reflect India’s many spiritual paths and political voices. A major turning point came in 1921 when Pingali Venkayya presented a two-color flag to Mahatma Gandhi. It featured red for Hindus and green for Muslims. Gandhi added white for all other communities and placed a spinning wheel, or charkha, at the center. This charkha stood for self-reliance and the swadeshi movement. The flag soon became the soul of the freedom struggle, symbolising non-violence and civil disobedience.

As the fight for freedom grew stronger, the flag became a symbol of defiance. Revolutionaries like Bhagat Singh, Subhas Chandra Bose, and the Indian National Army carried it as a mark of resistance. In 1943, the flag was hoisted for the first time on Indian soil free from British rule, in the Andaman and Nicobar Islands.

Finally, on 22 July 1947, the Constituent Assembly adopted the tricolour as the official flag of independent India. On 15 August 1947, as the country woke to a new dawn, Pandit Nehru hoisted the national flag at the Red Fort. A long-cherished dream had come true.

What the Colours of Our Flag Truly Stand For

The Tiranga is not just a flag. It is a living expression of India’s soul, with deep meaning in every colour and symbol. Each band of the national flag reflects the values that shape our identity and guide our journey as a nation.

The top band, saffron, stands for courage and sacrifice. It honours the bravery of our freedom fighters, soldiers, and everyday heroes who have given their all for the country. It is a reminder of the strength that fuels our spirit and the sacrifices that have paved our path.

The middle band, white, represents truth and peace. It speaks of our commitment to honesty, harmony, and non-violence. In a country as diverse as India, white is the thread that binds us with calm and clarity. It encourages us to walk the path of fairness and balance.

The bottom band, green, stands for faith and growth. It symbolises prosperity, renewal, and forward movement. Rooted in the richness of our land and culture, green inspires us to grow with hope and determination while staying connected to our values.

At the heart of the Tiranga lies the Ashok Chakra, a navy-blue wheel with 24 spokes. This is not just a design. It is dharma in motion. The chakra represents righteousness, justice, and constant progress. It reminds us that India, like the wheel, must keep moving forward with purpose and fairness.

The Indian flag never stands still. It flows with the wind, full of energy and resolve. Like India itself, it is always in motion, guided by dharma, strengthened by unity, and driven by the pursuit of excellence and equity.

India in Every Breath: The JPSR Journey

Just like the Indian Tricolour, some symbols carry the weight of a nation’s soul. JPSR Prabhu Shriram is one such symbol, a tribute in fragrance to India’s enduring spirit.

We are not just a brand. We are a fragrant journey through India’s culture, heritage, and spirituality. Every offering from JPSR is crafted with reverence for the values that define us as a people, the very values reflected in our national flag.

Saffron, the colour of courage and sacrifice, lives in the strength of our roots and the fire of devotion.

White, the symbol of peace and truth, is echoed in the calm purity of our scents and our commitment to harmony.

Green, which stands for growth and faith, blossoms in our belief in renewal, prosperity, and the sacredness of life.

At the centre, the Ashok Chakra reminds us of motion, purpose, and righteousness. In the same spirit, every JPSR creation moves with intent, grounded in dharma and crafted to uplift.

At JPSR, we believe:
Every fragrance is a flag, carrying the essence of sacrifice, truth, and purity.
Every stick is a salute to India’s spiritual legacy and dharmic roots.
Every box is a celebration of the India that was, the India that is, and the India that shall be.

From the temples of the South to the ghats of the North, from chants of bhakti to echoes of ancient wisdom, we have distilled India’s soul into fragrances that speak without words.

So the next time you light a JPSR incense, let it remind you of the values we carry as a nation—of peace, courage, and the spirit that moves us forward.

One Flag. One Fragrance. One Spirit.

As India steps into a new era that is digital, global, and full of promise, may the Tricolour continue to soar, not just in the sky, but in our hearts, our homes, and in the choices we make every day.

And as we move forward, let us carry with us the fragrance of our faith, of our sacrifices, and of our identity. These are not just memories of the past, but inspirations for the future.

That is the story the Tiranga tells.
And that is the spirit that lives in every creation from JPSR Prabhu Shriram.