Ramalaya Brings India’s Cultural–Luxury Experience to IITF 2025
This year’s India International Trade Fair (IITF 2025) opened with a moment that beautifully reflected its theme, “Ek Bharat, Shreshtha Bharat.” At the Uttar Pradesh Pavilion in Pragati Maidan, New Delhi, Ramalaya introduced a cultural–luxury showcase that brings together fragrance, heritage, art, and storytelling in a contemporary format.
It was a proud moment for Ramalaya as Shri Jitin Prasada, Union Minister of State for Commerce & Industry, joined Shri Durga Shanker Mishra in inaugurating the Ramalaya Luxury Cultural Experience Showcase at Stall No. 50/59. We are honoured to present the Shripad Ramayana and Shri Krishna Leela Collections. The space has been crafted to allow visitors to explore India’s sacred narratives through an immersive and thoughtfully designed environment.
A Space Filled With Culture and Devotion
Stepping into the Ramalaya Experience Centre feels like entering a world where India’s civilizational stories are presented in a completely new format. The environment combines luxury incense traditions with cultural knowledge, guiding visitors through a journey shaped by Indian history, emotions, and values.
Classical art traditions such as Madhubani and Pattachitra enrich the offerings at Ramalaya, adding depth and authenticity to the experience. Each element, including fragrance, artwork, ambience, and narrative, works together to create a meaningful cultural experience.
The Shripad Ramayana Series: A Journey Through India’s Epic Heritage
A major attraction at the installation is the award-winning Shripad Ramayana Series by JPSR Prabhu Shriram. This collection portrays ten important milestones from the Ramayana using UNESCO-recognized Madhubani art. Each creation reflects a significant emotion or moment from the epic, allowing visitors to connect with the Ramayana in a modern yet respectful way.
The series has resonated strongly with young visitors and the global Indian community, offering cultural souvenirs that blend artistic storytelling with a contemporary lifestyle-oriented approach.
The Shri Krishna Leela Collection: Celebrating the Life of Lord Krishna
The Shri Krishna Leela Collection is another central feature, a new offering by JPSR Prabhu Shriram. Inspired by the life and teachings of Lord Krishna, each creation highlights a different Leela. Intricate Pattachitra artwork, a tradition that has flourished in Odisha for over a thousand years, brings each story to life in a visually rich manner.
The combination of exquisite fragrance and artistic expression makes this collection both spiritually engaging and visually memorable.
Perspectives From the Inauguration
During the inauguration, Shri Durga Shanker Mishra, former Chief Secretary of Uttar Pradesh, shared his thoughts on the initiative:
“Ramalaya and JPSR Prabhu Shriram have reimagined India’s ancient wisdom in a way that is authentic, respectful, and globally contemporary… Through art, fragrance, and storytelling, this initiative connects India’s heritage to the next generation and carries our cultural strength to the world stage.”
Founder Shri Prashant Kumar also spoke about the vision behind Ramalaya:
“Ramalaya is not just a brand, it is India’s cultural mission… Our aim is to take the essence of the Ramayana, the divinity of Krishna Leela, and the fragrance of our heritage to every home in India and to every Indian living across the world. Uttar Pradesh is the spiritual heart of our civilisation, and it is our privilege to present these sacred narratives in a refined, modern, and luxurious format.”
Ramalaya: A Cultural–Luxury Movement for Today
Ramalaya is designed as a cultural luxury experience centre that helps visitors reconnect with India’s roots in a contemporary, meaningful way. Under its umbrella, JPSR Prabhu Shriram has emerged as a pioneering luxury incense brand that brings India’s spiritual stories to life through fragrance, art, and narrative design.
For many at IITF 2025, the Ramalaya showcase has become a highlight, an example of how Indian heritage can be presented for today’s generation while staying true to its cultural depth.
Visit the Ramalaya Experience Centre at IITF 2025
If you plan to visit IITF, make sure to explore the Uttar Pradesh Pavilion and experience this cultural installation at Stall No. 50/59. The Ramalaya Experience Centre offers a journey that is thoughtful, inspiring, and deeply rooted in India’s cultural heritage.
