Ramalaya Opens Jammu’s First Cultural–Luxury Experience Centre at the Airport
Jammu has opened a remarkable new chapter in cultural luxury with the launch of its first Ramalaya Experience Centre at the Airport. The inauguration marks a meaningful milestone as Ramalaya continues its mission to bring India’s timeless soul to modern travellers through fragrance, wellness, and curated storytelling.
The Experience Centre was inaugurated in the presence of Shri Davendra Yadav, Airport Director, and Shri Dhruv Gupta, Deputy CEO of the Shri Mata Vaishno Devi Shrine Board. Their presence added spiritual and cultural significance to an occasion that celebrates heritage, devotion, and the evolving landscape of Indian luxury.
A Cultural–Luxury Haven at a Spiritual Gateway
Situated at one of North India’s most spiritually vibrant travel hubs, the Ramalaya Experience Centre at Jammu Airport serves as a serene pause for travellers. It allows them to breathe in India’s sacred aromas, reconnect with familiar traditions, and experience the purity of ancient rituals in a contemporary format.
Every detail inside the Experience Centre reflects this vision. The aroma-driven ambience, earthy and traditional colour palette, temple-inspired soundscape, and warm service ritual come together to create a sensorial retreat within the airport—offering travellers a moment of cultural warmth before they board their flights.
Signature Creations That Tell India’s Story
The new Experience Centre brings together Ramalaya’s most loved heritage-driven brands, each representing India’s wisdom, fragrance traditions, and connection with nature.
JPSR Prabhu Shriram
Luxury incense and fragrance lines inspired by devotion, purity, temples, and India’s timeless stories.
Elora
Luxury skin perfumes rooted in Sugandh Shastra, India’s ancient perfumery science, refined for the modern world.
Avyara
Ayurveda-based skin, hair, and wellness essentials celebrating India’s healing traditions.
Earth and Forest
Natural honey and herbal teas responsibly sourced from pristine forests and natural habitats.
These collections come together to create an experiential space that blends fragrance, heritage, and nature-driven wellness.
Voices From the Inauguration
During the launch, Shri Davendra Yadav, Airport Director, shared his thoughts on Ramalaya’s role in enhancing the airport experience:
“Jammu Airport welcomes thousands of devotees and tourists daily. A brand like Ramalaya perfectly enhances the cultural identity of this region. This Experience Centre will elevate passenger delight and offer travellers a memorable connection with India’s spiritual heritage.”
Shri Dhruv Gupta, Deputy CEO of the Shri Mata Vaishno Devi Shrine Board, added:
“Ramalaya represents an authentic expression of India’s cultural fragrance and devotion. Opening such an Experience Centre at Jammu Airport, the gateway to Mata Vaishno Devi, is a meaningful step. It beautifully complements the spiritual journey of pilgrims and visitors.”
Ramalaya Founder Prashant Kumar expressed gratitude and shared the brand’s deeper purpose:
“Ramalaya is more than a store— it is an emotion, a fragrance-led temple of Indian culture. We are honoured to launch our first Experience Centre at Jammu Airport, a place where every traveller carries devotion in their heart. We extend our gratitude to the Airport Authority of India and the Shrine Board for their blessings, support, and presence.”
Shaping the Future of Cultural Luxury in India
This launch is part of Ramalaya’s larger vision to build India’s first national chain of cultural–luxury destinations across major airports, pilgrimage hubs, and premium retail spaces. Jammu Airport marks the beginning of a new phase, which includes upcoming category expansions, sensorial formats, and brand innovations across Avyara, Elora, Earth and Forest, and more.
The Experience Centre stands as a symbol of how India’s stories, fragrances, and traditional wellness can be brought alive for today’s seekers through thoughtful design and meaningful intention.
